"From Daniel Craig's James Bond to Dave Franco, Pete Davidson and Jonathan Bailey, the OG British brand has been rocked by a range of personalities who all look equally stylish in it. Founded over 150 years ago as a maker of fine underwear, the brand has evolved into a full-fledged lifestyle label, with celebs like Brad Pitt sporting the brand's Loopback Sweatshirt in F1, and Craig's Bond Riviera Polo a defining symbol of Sunspel's place in the modern menswear canon."
"And while they've never gone away, classic boxer shorts are having a renaissance. I'm a boxer-briefs guy when I'm out and about, but when I'm home (lounging, spinning a record, reading or writing), boxer shorts are a current go-to. I'm not referring to plaid Kirkland 3-packs (no shade), but artisan, comfy, well-crafted boxers. They've got this effortless, rakish cool to them - what you'd picture Cary Grant or Marlon Brando wearing around their abode on a Sunday afternoon, with a chic robe, of course."
Sunspel began as a fine-underwear maker over 150 years ago and now functions as a full lifestyle label offering elevated essentials. The brand's clientele includes high-profile figures such as Daniel Craig, Dave Franco, Pete Davidson, Jonathan Bailey and Brad Pitt, illustrating broad celebrity adoption. Boutiques offer curated staples like superfine striped cotton tees, polished chinos, featherweight knits and loungewear. Sunspel introduced the modern boxer short to Britain in 1947 and continues to produce it in the same lightweight cotton. Classic boxer shorts have experienced a contemporary renaissance, prized for relaxed, airy elegance and effortless, rakish homewear appeal.
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