Take It From a Woman: Skip the Lingerie. Buy Her a Loungewear Set Instead.

"The loungewear market size has now reached an estimated $6.87 billion in 2024, and is predicted to grow to $19.04 billion by 2035, with major players like Nike, Lululemon and American Eagle Outfitters, which owns brands Abercrombie & Fitch and Hollister, leading the charge. Brands have not only maintained but increased their popularity by creating an entirely new category of loungewear, one that blends comfort, luxury and versatility."

"Take Intimissimi. The women's intimates brand's Boat Neck Modal Cashmere Ultralight Top has gone completely viral over the past year. The luxe cashmere long sleeve utilizes a blend of breathable modal and cashmere, so it's comfortable enough to lounge around in, but, unlike say, a bulky pair of sweats, it's designed with a sleek, flattering silhouette that doubles as a date night or even work top."

"Skims, Kim Kardashian's widely successful shapewear and clothing brand, has also cracked this code, delivering soft cotton camis, tees and pants in sexy, form-fitting designs. As I've written before, even if you aren't leaving the confines of your couch, laziness doesn't have to equal slobbishness. You can still feel like a put-together human being in a pair of silk pajamas or 100% cotton lounge pants. It's why I think this holiday season, you should consider gifting your lady a nice piece of loungewear."

Loungewear surged during the COVID-19 pandemic as consumers prioritized comfort for remote work, fueling purchases of matching sweatsuits and pajamas. Demand has persisted despite many returning to offices, expanding the market to an estimated $6.87 billion in 2024 with projections to $19.04 billion by 2035. Major brands including Nike, Lululemon and American Eagle Outfitters have led product evolution, elevating loungewear into hybrid pieces that blend comfort, luxury and versatility. Elevated basics from brands like Intimissimi and Skims offer breathable cashmere blends and form-fitting cotton that function as lounge, date-night, or casual workwear.

Read at InsideHook