"Paul Mescal stepped up early with a big swing, hard-launching his relationship with Gracie Abrams with a red-carpet kiss. The frayed rolled cuffs and Henley collar of his Prada shirt gave him the air of having walked to the red carpet straight from the boards of Shakespeare's Globe theatre. Method dressing is the new power dressing, and this could be the season of Hamnet-core: see, also, Archie Madekwe's doublet-shaped Dior jacket and Elizabeth-adjacent sparkly ruff."
"Awards season dressing is now largely a pay-to-play branch of the entertainment industry, with actors well remunerated for moonlighting as models. It has become modish to use fashion as part of the storytelling strategy on a press tour, as done recently to great effect by Barbie and Marty Supreme. A cast who look compelling on the red carpet is now seen as an important factor in a film's award season momentum."
Red carpet appearances now function as strategic, political and commercial performance that can influence careers and award momentum. Celebrities and royals use deliberate wardrobe choices to craft narratives, from Paul Mescal's publicized kiss and Prada look to Archie Madekwe's doublet-shaped Dior jacket and Elizabethan ruff. Method dressing rebrands outfits as character signals, while coordinated royal looks project resolve amid scandal. The Baftas provide a high-profile platform where fashion hiring becomes paid modeling, and fashion choices are used as storytelling in press tours, exemplified by Barbie and Marty Supreme. The result is fashion-as-campaign shaping award-season trajectories.
Read at www.theguardian.com
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