"There's far more to Davos fashion than the iconic blue beanie and a sea of suits. Business Insider is on the ground at the annual World Economic Forum this week, and we'll be keeping an eye on the status symbols we spot among the mountain fashion. From designer - and company - parkas to the iconic Goyard bag, here's what attendees are wearing to stay warm and stylish."
"Fur trims kept attendees looking chic despite chilly temperatures Sarah Backhouse, an executive director at executive networking company World Fifty Group, matched the fur collar of her Frankie Shop coat with a cozy fur hat. She accessorized the ensemble with Saint Laurent sunglasses and a Maison Goyard bag. Some attendees ditched their laptop bags for stylish purses Nidhi Sinja, the head of marketing and communications for BCG North America, opted to carry a notebook in her quilted weatherproof Tory Burch bag."
The World Economic Forum in Davos draws top political, tech, and business leaders who navigate cold mountain conditions while showcasing status through fashion. Attendees favor designer and corporate-branded parkas, luxury handbags, and coordinated winter accessories that blend warmth with prestige. Fur-trimmed collars and hats appeared alongside high-end sunglasses and recognizable luggage like Maison Goyard. Some professionals swapped utilitarian laptop bags for quilted, weatherproof purses, pairing them with neutral-toned outerwear and boots. The convergence of practical cold-weather clothing and conspicuous brand signals turned mountain attire into a landscape of social and corporate signaling among global elites.
Read at Business Insider
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