The article discusses the challenge of creating a 'Best Colognes' list, emphasizing the importance of personal taste and body chemistry in fragrance selection. It highlights that while recent releases often draw attention, true appreciation involves testing scents over time. The author notes a busy year for fragrance enthusiasts in 2025, with diverse launches from niche and luxury brands to mass-market offerings. Recent trends favor lighter, warm-weather fragrances such as citrus and florals, with a promise for a winter-themed roundup later in the year.
Putting together a 'Best Colognes (So Far)' list can be a bit tricky... I usually enjoy it... and appreciate a well-crafted scent.
It's deeply personal... Everyone's taste is different, and your body chemistry can subtly shift how a scent wears.
2025, so far, has been a strong year for scent obsessives... standout launches from niche houses to luxe stalwarts and even in the mass-market space.
Many newer launches lean into warm-weather territory: think citrus, aquatics and florals. A winter roundup is coming later in the year.
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