The summer of 2025 is shaping up to be surprisingly active in the watch industry, contrary to the usual trend of fewer releases. Key factors include the ongoing F1 season, which has inspired several brands to introduce automotive-themed watches, like those from H. Moser. Moreover, brands like Breguet are celebrating anniversaries with new designs that are reminiscent of vintage pieces. Notably, there are also affordable options emerging in the market, reflecting that watch enthusiasts can enjoy a range of choices, both high-end and budget-friendly, as the season progresses.
This summer is proving to be busier than expected for the watch industry, with new releases from various brands ranging from high-end to affordable options.
The F1 season is driving innovation in watch design as brands create automotive-themed pieces, while others celebrate vintage models with anniversary editions.
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