
"Named for Mary-Kate and Ashley, who've been quietly perfecting the look for years, this non-hairstyle hairstyle went viral on TikTok last year. All it entails is slipping your hair inside your coat, turtleneck, or scarf (bonus points if it's The Row) and letting strands fall out as they may. The effect? An instant faux bob that feels cozy, cool, and French girl chic."
"This season, the styling trick is back in the spotlight thanks to Sydney Sweeney's recent GQ interview, where she tucked her long blonde hair into a moto jacket. Suddenly, the tuck-and-go is everywhere again - and people on social media took no time reminding everyone just how effortlessly polished it can look, with creators dubbing it "Olsen tuck season." Consider it the easiest way to switch up your hairstyle this winter without ever picking up a pair of scissors."
The Olsen tuck involves slipping long hair inside outerwear—coats, turtlenecks, or scarves—to create a faux bob without cutting. The look gained TikTok virality after being associated with Mary-Kate and Ashley Olsen and resurfaced following Sydney Sweeney's GQ interview. The style channels a French bob’s polished vibe while embracing a slightly messy, undone elegance. The technique trims a bulky winter silhouette into something sleeker and provides added warmth. The tuck offers a no-effort, low-commitment way to change one’s hairstyle for the season without altering hair length permanently.
Read at Bustle
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