In 2025, bold eye makeup trends are emerging, moving away from heavy foundations to more expressive applications. Creative styles like tightlining, icy tones, and grungy liners are gaining popularity, as they serve to enhance and showcase eyelids more dramatically than in previous years. This shift is a departure from the 'clean girl aesthetic' towards a more vibrant 'party girl' look. Celebrity makeup artist Dani Parkes highlights techniques and products, celebrating the resurgence of fun and creativity in eye makeup, making eyelids the new focal point of beauty.
Lately, I've been loving the effect of a soft, natural glam finished with a cool, quartz-like shimmer, combining icy tones with contemporary styles.
People have been tightlining for years in the makeup world, especially along the upper waterline, but now everyone's embracing the full waterline - top and bottom.
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