"The Jockey Club now has 162,000 followers on TikTok, and in January we also started an account for Aintree, which is more focused on those very much interested in the day-out experience."
"Everywhere you looked that sentiment was being echoed and magnified by 55,000 other racegoers, most dressed in their finest suits and silks, who were basking in the first Ladies' Day sellout since 2012."
Aintree's Ladies' Day saw a sellout crowd of 55,000, with attendees dressed in their finest attire, including a bride-to-be in a wedding dress. The event marked a shift towards a younger demographic, with many in their teens and 20s, as part of a campaign by the Jockey Club to attract younger audiences through social media platforms like TikTok and Instagram. The Jockey Club's efforts have resulted in a significant following, emphasizing the social aspects of horse racing and enhancing the overall experience for attendees.
Read at www.theguardian.com
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