Tired girl makeup flips traditional concealing techniques by accentuating tired features rather than masking them. Creators on TikTok and Gen Z celebrate under-eye circles, dull skin, and hollow cheeks as aesthetic elements. Makeup uses brownish-burgundy eyeshadows to deepen eye bags, gray-beige contours to carve cheek hollows, and minimal complexion products to allow natural dullness to show. The look channels grungy '90s vibes with Tim Burton-inspired, Sally or Helena Bonham Carter-esque references. Some recreate the effect using peachy-pink lipstick as an eyeshadow base and layering brown, gray, and burgundy tones to simulate faux dark circles.
Makeup has long been dedicated to helping people fake the appearance of being awake. Concealers that brighten dark circles, contour hacks that hide the puffy side effects of late, tequila-fueled nights... basically, anything that makes you look alive when you feel anything but. Over on TikTok, though, the girlies have decided they're tired of pretending they got eight hours of sleep. In true
Tired girl makeup flips the rules of beauty on its head. Instead of masking the effects of exhaustion, it leans into them. Think of it as the upgraded version of the edgy, grungy look from the '90s with aTim Burton-inspired twist. If you look vaguely like Sally from The Nightmare Before Christmas orHelena Bonham Carter in literally any role, you're on the right track.
What makes the trend stand out is its celebration of features you've always been told to erase: under-eye circles, dull skin, and hollow cheeks. Instead of brightening or bronzing, creators are leaning on brownish-burgundy shadows to deepen eye bags, gray-beige contours to sharpen cheek hollows, and bare, minimal complexion products that let their natural dullness shine. It's all part of the broader "undone" beauty movement and Gen Z's affinity for authenticity versus overly polished glam.
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