Vans introduces the New Future collection, revamping the Premium Old Skool silhouette while honoring its heritage. Collaborating with athletes Cocona Hiraki, Karina Rozunko, Efron Danzig, and Tania Cruz, the collection offers a contemporary take on a classic design. Elevated materials and thoughtful construction enhance the iconic shoe's legacy, emphasizing cultural relevance since the 1970s. Each model reflects the individual style of the creators, merging sports, style, and personal expression. Hiraki's design incorporates meaningful details that highlight her passion for craft and connection.
In the New Future collection, Vans reimagines the Premium Old Skool, infusing its legacy with the unique styles of four next-gen athletes.
The Premium Old Skool enhances its long-standing heritage by utilizing elevated materials and improved construction, fitting for its cultural impact since the 1970s.
Each of the redesigned Premium Old Skool models showcases the creator's identity, blending style, sport, and self-expression into a cohesive campaign.
Cocona Hiraki's version features removable charms and a handmade bracelet, reflecting her craft-oriented mindset and the significance of connection in her design.
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