'We stole Lululemon's designs and made them less terrible for the environment'

""We've been campaigning on Lululemon for a few years now to push them to invest in the renewable energy transition and phase out fossil fuels from their supply chain. We wanted to do something a bit more creative.""

""The majority of energy is actually in the form of process heat, and in fashion generally that comes from burning fossil fuels to generate hot water and steam. The alternative to fossil fuels for heat is using electricity, but what has to happen first is those processes have to be electrified through technologies like heat pumps and electric boilers.""

""Lululemon can afford to move faster. The company positioned itself as a leader in the market, yet its emissions keep going up, indicating a need for more aggressive action towards sustainability.""

Mumumelon is a project that replicates Lululemon's clothing designs using renewable energy and aims to reduce emissions. A fake pop-up store in London showcased this initiative, with a message highlighting the environmental impact of Lululemon's practices. Despite Lululemon's commitment to renewable electricity, emissions continue to rise, particularly from heat used in industrial processes. The advocacy group Action Speaks Louder emphasizes the need for electrification of these processes, which remains uncommon in the fashion industry, despite available technology.

Read at Fast Company