Summer style should lean into a vintage surfer aesthetic with worn-in board shorts, faded graphic tees, vintage watches, and a natural, good-smelling skin scent rather than overpowering cologne. The most attractive look feels effortless and not overly curated, while still appearing intentional and authentic to a coastal lifestyle. Knit polos are presented as a summer-friendly option, offering a refined casual alternative that fits warm weather. The overall guidance centers on choosing clothing and grooming that communicate relaxed confidence and a day-by-the-ocean vibe, whether heading to the beach or going out at night.
"There's this effortless, vintage surf culture that exists in both cities, interpreted in completely different ways. In Rio, it feels sensual, carefree and naturally confident. In San Diego, it feels laid-back, nostalgic and very influenced by old-school surf culture. This summer, I'd love to see men leaning more into that vintage surfer aesthetic again. Worn-in board shorts, faded graphic tees, vintage watches, good-smelling skin instead of overpowering cologne. Just that cool vibes look that feels like you've spent the entire day by the ocean."
"I think the most attractive style is when it doesn't look overly curated but still feels intentional and authentic to a coastal lifestyle. - Isabella Bailey, founder of Ismê Swim"
"While we have enough informative, forward-thinking style guides to get you through Labor Day, courtesy of style editor Paolo Sandoval, I believe it's vital to get a woman's perspective on summer fashion - specifically, what we ladies want to gawk at you in this summer. (We do judge your street style, just FYI)."
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