The British high street is undergoing a revival with a surge of female designers taking leadership roles at prominent brands. Notable appointments include Jacqui Markham at Whistles and Maddy Evans at Marks & Spencer, reflecting a trend where women's insights are leveraged to enhance product offerings. These changes come at a crucial time as brands strive for relevance amid a competitive retail landscape. Popular items from these brands, such as Uniqlo's red socks, illustrate the effectiveness of tapping into relatable design, as experienced female designers are believed to better cater to the female consumer's needs.
I believe our team's lived experiences help us understand and relate to our customer and what she needs in her day to day life.
Nobody knows how women think and behave and shop better than other women, in my opinion.
Collection
[
|
...
]