Leset's pants feature no buttons or zippers, emphasizing comfort with flexible drawstrings and elastic waistbands. Available in various materials like cotton twill and satin, these pants cater to a desire for chic yet comfortable clothing. Retailing between $120 and $380, they gained popularity, especially during the pandemic, when casual wear became essential. Founder Lili Chemla identified a market gap for elegant yet relaxed clothing, leading to a shift in women's fashion preferences, where comfort and style are no longer mutually exclusive.
"No buttons, no zippers; this is the promise that greets online shoppers browsing Leset's selection of pants. Fixed fastenings need not apply; only accommodating, flexible drawstrings and elastic waistbands will grace your soft, sensitive stomach."
"Women realized they didn't have to sacrifice being comfortable to feel put together. When Chemla launched her line in 2019, athleisure was ascendant... but still cordoned off from daywear."
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