Zara in the age of Marta Ortega
Briefly

On April 1, 2023, Marta Ortega marked her three years as chair of Inditex, a significant player in the global textile industry with a market cap of $170 billion. She underscores the importance of store visits, often returning with renewed energy from engaging with teams worldwide. Under her leadership, Zara remains a key revenue driver, contributing over 70% of sales. This focus on fast-fashion innovation and trend responsiveness defines Inditex's strong market presence, despite its small market share in a fragmented industry.
Marta Ortega emphasizes the importance of store visits, stating they are "the heart of this company," and interacting with teams renews her energy.
Zara, the flagship brand of Inditex, accounts for over 70% of the group's revenue, showcasing its pivotal role in the corporate structure.
Read at english.elpais.com
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