"Google Pixel's 'It's Pixel, Actually' reunites Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon to showcase the Pixel 10's filmmaking capabilities. Shot entirely on the device, the campaign refreshes familiar moments from the well-known holiday film. Grounded in Google data showing that Love Actually remains one of the top three most-searched Christmas films worldwide since 2004, the creative uses nostalgia with purpose, pairing familiar characters with modern mobile tech."
"The campaign launched in the UK on November 24 and rolled out across the US and Canada on November 25."
Google Pixel reunited Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon to demonstrate the Pixel 10's filmmaking capabilities, filming the entire campaign on the device. The campaign refreshed recognizable moments from the holiday film and paired familiar characters with contemporary mobile technology to leverage nostalgic appeal. The creative approach was grounded in Google data showing Love Actually has remained among the top three most-searched Christmas films worldwide since 2004. The campaign emphasized mobile cinematography and modern device capabilities. The campaign launched in the UK on November 24 and rolled out across the US and Canada on November 25.
Read at The Drum
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