"Paramount's new strategy for G.I. Joe involves hiring Danny McBride and Max Landis to work on separate ideas involving the toy brand, with the studio planning to blend the two different scripts into a single one. McBride brings franchise experience from Halloween and The Exorcist reboots, while Landis returns following a 2019 investigation into abuse allegations."
"It's not unusual for studios like Paramount to develop multiple scripts within a single franchise, though typically the aim is not to copy and paste all the best bits together for one movie. This strategy seems shortsighted, considering that 2023's acclaimed box office smash Barbie was a success thanks to the singular creative vision of writer/director Greta Gerwig."
Paramount is pursuing an unconventional approach to relaunching G.I. Joe by hiring two writers—Danny McBride and Max Landis—to develop separate scripts that will later be combined into a single film. McBride brings franchise experience from Halloween and The Exorcist reboots, plus success with HBO's The Righteous Gemstones. Landis returns to major projects following a 2019 investigation into sexual and emotional abuse allegations. While studios frequently develop multiple scripts for franchises, combining them into one film is atypical. This strategy appears shortsighted given that 2023's Barbie succeeded through unified creative direction. The last G.I. Joe film was 2021's Snake Eyes: G.I. Joe Origins, with potential crossover possibilities involving Transformers.
#gi-joe-relaunch #screenplay-development #creative-strategy #franchise-filmmaking #hollywood-production
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