"AMC CEO Adam Aron explained in an email to subscribers that the price increase is due to rising costs of keeping theaters open. He stated, 'We have not advised you of a price increase in A-List for more than a year, while our costs of operating our theatres are rising.'"
"Aron noted, 'We are biased, but we think it is the best bargain offered anywhere in the world of entertainment.' However, many movie lovers are skeptical about the value of the membership after the price hike."
"AMC's Stubs A-List program was launched near the end of MoviePass's fall from glory in 2018, charging customers just $19.95 per month to see up to three movies a week, making it a cost-effective option for frequent moviegoers."
"Rival cinema subscriptions have emerged, offering various pricing structures. Regal Cinemas' Regal Unlimited starts at $25.99 per month, while Alamo Drafthouse's Season Pass ranges from $14.99 to $39.99, depending on location."
AMC is raising the price of its Stubs A-List membership to $29.99 per month starting July 15, a $2 increase from May 2025. The membership allows up to four movies per week, free snack upgrades, and rewards for spending. CEO Adam Aron stated the increase is due to rising operational costs. The program, launched in 2018, became popular for its affordability compared to competitors. Rival subscriptions like Regal Unlimited and Alamo Drafthouse's Season Pass offer various pricing options, creating more choices for moviegoers.
Read at The Independent
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