Bad movies, good business: how sanitised biopics became a Hollywood staple

"Ryan Gosling stated, 'It's not your job to keep cinemas open, it's our job to make things that make it worth you coming out.' This reflects a shift in strategy to attract audiences."

"The pandemic led to a critical decline in cinema attendance, with 40% of US screens closing as audiences opted for streaming services like Netflix instead of blockbusters."

"Gosling's films, including Barbie and Project Hail Mary, have thrived by focusing on fan enjoyment rather than catering to critics, making cinema visits feel like special events."

"Antoine Fuqua's Michael, the most expensive music biopic ever made, is projected to earn $165 million over its opening weekend, showcasing the continued interest in high-profile films."

Ryan Gosling addressed audiences, stating that filmmakers must create worthwhile experiences to encourage cinema attendance. This approach contrasts with previous strategies that failed post-pandemic. Audiences preferred streaming services, leading to significant box office declines. Gosling's films, including Barbie and Project Hail Mary, have succeeded by appealing to fans rather than critics. The industry anticipates a potential box office recovery by 2030, with new releases like Michael, a biopic of Michael Jackson, also generating significant interest and revenue.

Read at www.theguardian.com