"The Elstree Immersive Experience (EIE) will be a ground-breaking, multi-sensory and interactive visitor attraction, designed to celebrate Elstree's world-famous film and TV heritage. Its core purpose is to celebrate Elstree's century-long cinematic legacy through the integration of cutting-edge immersive technologies. The Elstree Immersive Experience (EIE) is needed to celebrate, protect and showcase Elstree's world-famous film and TV heritage, while driving skills, education and economic growth for the region."
"It would be situated in a former Sky TV studios building near its new studios complex, and is provisionally expected to open in late 2026. That would be in time for the centenary of the UK's first sound film, Alfred Hitchcock's Blackmail, shot here in 1929. The location would also put it about a 20-minute walk (or short bus ride) through Borehamwood town centre from Elstree and Borehamwood railway station - about 20 minutes from central London on Thameslink trains."
"Now, Hertsmere Council has agreed to provide £2 million towards the project by tapping its Community Infrastructure Levy, so the cost is borne by local property developers, not taxpayers. At the council meeting on 26th November, all councillors present voted in favour, except Cllr Hodgson-Jones and Cllr David Lambert, who abstained. It would create 60 to 150 jobs locally and unlock an additional £1 million in funding from the University of Hertfordshire and other"
A museum titled the Elstree Immersive Experience and Borehamwood & Elstree Film and TV Heritage Centre is planned for Borehamwood on the site of former Sky TV studios. The attraction will employ multi-sensory, interactive and immersive technologies to celebrate Elstree's century-long cinematic legacy and to support skills, education and regional economic growth. The opening is provisionally scheduled for late 2026 to coincide with the centenary of Alfred Hitchcock's Blackmail (1929). Hertsmere Council has committed £2 million from its Community Infrastructure Levy, with the project expected to generate 60–150 local jobs and unlock further funding.
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