International co-productions and audience acceptance of foreign-language content are reshaping the film industry. Brandon St-Jacques emphasizes the importance of cultural specificity in storytelling, advocating for local narratives to maintain authenticity even while reaching global audiences. He observes that successful series rooted in unique cultures demonstrate that local details enhance global appeal. St-Jacques encourages Quebec's creative community to actively engage in global conversations and collaborations to elevate their presence in the international content landscape. Producers should embrace their unique stories rather than dilute them for broader appeal.
Producing felt like the most natural place to be if I wanted to make that happen.
The balance between local authenticity and global reach used to assume that one must come at the cost of the other.
What resonates globally often is the local. The details, the accents, the rituals-those are what give a project its edge.
Audiences are more open to local storytelling than executives used to believe.
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