""It almost felt like a diary entry of, 'This is how I feel right now,'" Zamiri told VF, seemingly unaware that he'd just arrived independently at the title of Charli's 2020 album, How I'm Feeling Now. "This feeling of having just almost got everything she could have wanted, and what that felt like on kind of a human level." Zamiri and Bertie Brandes then wrote the screenplay based on Charli's voice memo,"
"The mockumentary follows a fake version of her life as she toured, went to Storm King, created political discourse, and worked it out on the remix with Lorde. The director, Aidan Zamiri, who previously collaborated with Charli on her music videos for "Guess" and "360," describes it as being if Charli made "entirely different choices" during the Brat era. "It's"
The Moment is a 2024 period-piece mockumentary set during an alternate Brat summer that presents a fictionalized version of Charli XCX's life. The film follows a staged account of touring, visiting Storm King, sparking political discourse, and collaborating on a remix with Lorde. Aidan Zamiri directs, imagining Charli making entirely different choices during the Brat era, and frames the project as neither a tour nor concert film. The project began from a voice memo Charli sent while on tour; Zamiri and Bertie Brandes wrote the screenplay while Charli continued to give notes. Charli describes the film as fiction yet the truest depiction of the music industry she has seen and says she processes herself through her work.
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