"Disney's standards for production quality are second to none, every single detail of a film finely tuned for an immersive experience... Infinity Vision certification extends that commitment to the theaters themselves, representing a shared effort between The Walt Disney Studios and the exhibition community to help audiences quickly find the very best screens in their area."
"Light on specifics, Disney says they will be certifying premium large format theaters for the Infinity Vision experience, highlighting laser projection and immersive audio quality."
Disney is launching Infinity Vision, a new theater experience aimed at enhancing the quality of movie viewing. This initiative will certify premium large format theaters, focusing on laser projection and immersive audio. The program is set to begin in summer 2023, coinciding with the release of Avengers: Endgame. Disney's goal is to provide audiences with the best possible viewing experience, despite the rising costs associated with blockbuster films. The introduction of Infinity Vision reflects a trend towards premium movie experiences in the industry.
Read at Kotaku
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