"The Oscars selfie, taken on March 2, 2014, by Bradley Cooper and Ellen DeGeneres, represented the peak of monoculture, a shared cultural moment dominated by one single element."
"In 2014, the Oscars attracted an audience of 43.74 million viewers, showcasing a time when people gathered around a singular event, unlike today's fragmented media landscape."
"The selfie was posted on DeGeneres' Twitter account and became the most retweeted tweet ever, indicating its massive reach and the shared experience it created."
"The explosion of streaming platforms and social media has led to a decline in shared cultural moments, with the Oscars viewership dropping to about 18 million."
The Oscars selfie taken by Bradley Cooper and Ellen DeGeneres in 2014 symbolized the peak of monoculture in popular culture. At that time, the Oscars attracted 43.74 million viewers, showcasing a shared cultural experience. The selfie became the most retweeted tweet ever, highlighting its widespread visibility. Following this moment, the rise of streaming platforms and social media led to a fragmentation of audiences, with choices expanding significantly. The decline in Oscars viewership to about 18 million reflects this shift away from a singular cultural moment.
Read at www.theguardian.com
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