"With Super Bowl spots now up to a reported $8-10m, the market has grown a little less welcoming to Hollywood, an industry still not quite up to pre-pandemic numbers (the global box office for 2025 was down almost $10bn on 2019). So while last night saw us assaulted with ads for beer and, depressingly, AI, there was a continued decrease in the amount of major film ads, a harder spend to justify in this weakened climate."
"Disclosure Day Arriving at just the right time for increasingly energised UFO conspiracy theorists, Steven Spielberg's big return to the sci-fi genre is still looking like a whole bunch of question marks (Good or bad aliens? Bad CGI? Why is every American played by a Brit?) but it is thrilling to have a summer blockbuster that's actually original once again. The latest spot shows a giant ship emerging through clouds, Independence Day-style, and some more questionable accents. Time will tell."
Super Bowl ad spots now cost an estimated $8–10 million, making the marketplace less welcoming to Hollywood amid a box office still well below pre-pandemic levels. Global box office for 2025 fell nearly $10 billion versus 2019. The game-night lineup leaned heavily on beer and AI ads while major film advertising decreased because such spends are harder to justify. Studios continue to shift toward more TV and streaming content, with mixed results for franchise strategies such as Star Wars. High-profile spots from Spielberg, Ghostface, and the Minions signal continued blockbuster promotion despite a risky market.
#super-bowl-advertising #hollywood-box-office-decline #streaming-and-tv-strategy #blockbuster-marketing
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]