"The Devil Wears Prada 2 is, of course, a theatrically released movie about glossy magazines, released at a time when nobody goes to see theatrically released movies or buys glossy magazines."
"The Starbucks tie-in has to be the most awkward. Yes, the film industry is so unstable that nobody is able to predict which films will flop any more."
"But trying to convince people that there is anything even remotely aspirational about Starbucks in the year of our lord 2026? That's a step too far."
The Devil Wears Prada 2 is criticized for its release during a time when interest in glossy magazines and theatrical films is waning. The film's nostalgic elements feel out of touch, especially with a brand partnership with Starbucks that seems awkward and unrealistic. The film industry is unpredictable, and the magazine sector is struggling due to digital competition and advertising declines. The attempt to evoke nostalgia through Starbucks in 2026 is viewed as misguided and disconnected from current consumer sentiments.
Read at www.theguardian.com
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