The latest marketing for Mission: Impossible - The Final Reckoning sparked controversy due to the phrasing 'His sub. His rules.' posted by the film's official account. This phrase, which gained attention for its implications in the context of Dom/Sub dynamics, led to a flurry of humorous comments on social media. Users pointed out the humorous overtones linked to the phrase, triggering its deletion from one platform while remaining on Instagram, where similar comedic responses flourished. The eighth installment of the franchise, featuring Tom Cruise, comes amidst significant action sequences but was notably highlighted by this marketing blunder.
"The official account for Mission: Impossible - The Final Reckoning posted ‘His sub. His rules.’ which led to numerous humorous interpretations and swift deletion from social media."
"Despite the film's thrilling action, it was the marketing phrase 'His sub. His rules.' that attracted controversy, sparking a wave of comedic takes online."
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