Netflix buys Ben Affleck's AI company that's geared toward filmmakers

"Intensive research and development led to our first model, trained to understand visual logic and editorial consistency, while preserving cinematic rules under real-world production challenges, such as missing shots, background replacements or incorrect lighting. He added that restraints to protect creative intent were integrated to make sure artists, not computers, were making decisions about their work."

"We're excited to welcome the Interpositive team to Netflix and continue building towards a future of entertainment where technology plays a part in how stories are made, but people and their ideas, craft and judgment remain at the core of great storytelling."

Netflix has acquired Interpositive AI, a company founded by Academy Award-winning actor Ben Affleck that combines artificial intelligence with animation technology for filmmakers. Developed since 2022, Interpositive's AI model is trained to understand visual logic and editorial consistency while preserving cinematic standards in production scenarios like missing shots, background replacements, and lighting corrections. The company integrates safeguards ensuring artists retain decision-making authority over their creative work rather than allowing computers to make autonomous choices. Netflix Chief Product and Technology Officer Elizabeth Stone emphasized that while technology enhances storytelling production, human creativity, craft, and judgment remain central to great filmmaking. This acquisition reflects Netflix's continued investment in entertainment technology and content creation capabilities.

Read at www.nydailynews.com