Field of Dreams stands as an emblematic Iowa landmark, linked to baseball nostalgia and the iconic exchange, "Is this heaven?" "No, it's Iowa." The Dyersville film site draws upwards of 100,000 annual visitors to a town of less than 5,000, preserving the baseball diamond and farmhouse and offering little league games, "Ghost Player" reenactments, and occasional MLB play. Over Labor Day Weekend, the site and nearby Dubuque hosted festival events that attracted an estimated 33,000 attendees for Tim McGraw and Nickelback, with the latter show branded Velocity and positioned to become an annual rock festival. Events were marketed as single-day tickets.
"Is this heaven?" "No, it's Iowa." The Dyersville, Iowa film site - where the baseball diamond and farmhouse still stand - attracts upwards of 100,000 annual visitors to the town of less than 5,000. It's where cinematic history slides into home, capturing the nostalgia and tradition of baseball through little league games, "Ghost Player" reenactments, and even two MLB games (played in an adjacent field).
Over Labor Day Weekend, the film site, in cooperation with Dyersville and nearby Dubuque, brought U.S. Concert Agency's festival experience to the small town, easily eclipsing all previous events with an estimated 33,000 concert attendees to see Tim McGraw on Saturday and Nickelback on Sunday. The all-day events were held in a former cornfield across from the Kinsella family home, with the Nickelback show being dubbed Velocity in anticipation of becoming an annual rock festival.
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