"One of the reasons I go to film festivals-perhaps at this point the main one-is to see movies the way they're meant to be seen. I don't mean dazzling images on a silver screen, although that part is nice, especially compared to the frequently undazzling presentation of my local multiplexes. I mean sitting in an audience full of people who are excited to be there, hungry to see something they've never seen before, and open to whatever that might be."
"On Thursday, there was no audience that I would rather have been a part of than the one for the Toronto International Film Festival premiere of Nirvanna the Band the Show the Movie. It was, by film festival standards, not an especially star-studded affair: The closest thing to A-list talent were the stars of a cult 2000s web series turned cult 2010s TV show that has now further evolved into a delightfully odd feature film"
Film festivals allow viewers to see movies within audiences that are excited, curious, and open to new experiences. Festival screenings often offer a more engaging communal environment than many local multiplexes, where technical presentation may be stronger but audience energy is lacking. Films shown at festivals often reach general release months later, but the festival audiences are distinctive and temporary. The Toronto International Film Festival premiere of Nirvanna the Band the Show the Movie packed the 1,200-seat Royal Alexandra Theatre with an electrified, roof-shaking crowd. The film grew from a cult 2000s web series to a cult 2010s TV show and now to a feature film starring Matt Johnson and Jay McCarrol as two struggling musicians.
#film-festivals #audience-experience #nirvanna-the-band-the-show #toronto-international-film-festival
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