"More from Variety The point? While "AI can fake a lot of things" it "can't fake unbeatable value," per Mint Mobile. "Everything about Mint Mobile seems unreal. And now, we're introducing 5G home internet for $30 a month. Yes, that's real! That's why we invited Tilly Norwood, a real Mint customer, to help us announce it," Reynolds says in the 30-second spot."
"The spot was produced by Reynolds' Maximum Effort advertising and production company, which Variety is assured did not use any generative-AI technology for the finished product. That includes the sped-up legalese voiceover, which was recorded by voice actor Amanda Cook."
"Mint Mobile's new "MINTernet" home internet service, which runs on T-Mobile's 5G nationwide network, starts at $30/month for the first three months (for customers who have a Mint phone plan). After the intro offer, customers can lock"
Hollywood reacted strongly to a viral AI "actress" named Tilly Norwood, raising concerns about AI's potential to disrupt the entertainment industry. Ryan Reynolds and Mint Mobile leveraged the controversy in a 30-second ad featuring a real customer, Natalie "Tilly" Norwood, to emphasize authentic value over AI-generated performers. The commercial includes dialog highlighting human authenticity and a voiceover noting the offer is available only to "carbon-based organisms." Maximum Effort confirmed no generative-AI was used in producing the spot, and the sped-up legalese voiceover was recorded by Amanda Cook. MINTernet runs on T-Mobile's 5G network and starts at $30/month for qualifying customers.
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