"The visually lush, technologically impossible film series proved it was much more than a one-hit wonder with Avatar: The Way of Water, a sequel 13 years in the making. Both it and the original grossed a little over $2 billion, so betting against the next film in the franchise feels a bit counterintuitive. Still, there's a chance, however small, that Fire & Ash doesn't meet the same record-breaking standards as its predecessors."
"Though just last year the director seemed determined to see the saga through at least to Avatar 5, he now seems ready to close this chapter of his life if necessary. "I have no doubt in my mind that this movie will make money," he told Belloni. "The question is, does it make enough money to justify doing it again?" Fire & Ash cost "one metric f*** ton of money, which means we have to make two metric f*** tons of money to make a profit.""
Avatar remains a franchise with massive commercial expectations after both the original and Avatar: The Way of Water each grossed a little over $2 billion. Fire & Ash carries enormous production costs that require outsized box office returns to be profitable. James Cameron acknowledges a realistic contingency: if Fire & Ash fails to justify another theatrical sequel he is prepared to end the franchise on film. The upcoming movie minimizes loose narrative threads so it could conclude the saga theatrically. One remaining open thread could be resolved in a written novel if the cinematic run stops.
Read at Inverse
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