"What started as a tummy soother in the early 1800s is now third to coffee to H2O in America. Soda has reached a prosperous $55.2 billion market, which Mintel's Director of Food & Drink, Paige Leyden, traces a bulk of that success directly to novel, imaginative flavors (via Beverage Industry). When soda was new to the market, every original flavor was more exciting than the last."
"The industry has been carried by a few conglomerates for ages, like Keurig Dr Pepper and the forever-feuding Coca-Cola and PepsiCo. When new innovative sodas start garnering attention, it's typically only a matter of time before one of the big dogs makes a generous offer to buy out the growing brand. New names like Olipop, Poppi, and the re-introduced Slice are introducing familiar flavors with a twist, both in taste and digestibility."
Soda began as a tummy soother in the early 1800s and now ranks third in American beverage consumption after coffee and water. The market totals $55.2 billion, with much growth attributed to creative and novel flavors. Longstanding conglomerates like Keurig Dr Pepper, Coca-Cola, and PepsiCo continue to shape the industry, often acquiring rising brands. New entrants such as Olipop, Poppi, and the reintroduced Slice offer familiar flavors with innovative twists and improved digestibility. The year 2025 has produced numerous limited and permanent releases, with thirteen flavors standing out for consumer excitement.
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