6 Influencer-Founded Food Brands To Buy And 3 To Avoid - Tasting Table

"Surprisingly enough, I found a pretty even split between foods to buy and avoid, primarily based on how well they stood up to other comparable products (for more about my methodology, scroll to the end of this piece). Most of the above products were scored at my local Target, while I had to order a few online. If you've been wondering if your favorite influencer's food brand is worth buying, keep reading - I may have made a determination for you."

"Up next, we have Lunchly, an attempt at a modernized take on everyone's favorite childhood lunch, Lunchables. This collaborative effort between MrBeast, Logan Paul, and KSI comes in four varieties: "The Pizza," Fiesta Nachos, Turkey Stack 'Ems, and BBQ Chicken Dippers. They're undeniably attractive on the surface - each brightly colored box is pretty large and fooled me into thinking it held a substantial lunch - in reality, most of the space is taken up by the Prime drink inside."

Influencer-founded food brands have proliferated, appearing frequently on Target shelves and across social media ads. Many products were encountered via Target, online orders, and other blogs. Evaluations showed an even split between items worth buying and items to avoid, based on comparisons to similar products. Lunchly, a collaborative product from MrBeast, Logan Paul, and KSI, modernizes Lunchables but is visually deceptive; brightly colored boxes appear substantial while much of the space is occupied by a Prime drink. A scoring methodology determined buy-or-avoid outcomes. Heavy social promotion often accompanied launches, prompting consumer skepticism about influencer qualifications to create food products. Some offerings held up against established competitors, while others underperformed on taste, portion, or value.

Read at Tasting Table