Tucho launched Angel Hair chocolate in December 2024, featuring a pastel-pink dyed white chocolate shell that snaps when broken to reveal pistachio cream and pişmaniye. Pişmaniye is a Turkish candy floss also known as angel hair. Reactions range from enthusiastic novelty appreciation to descriptions of a sensory nightmare. Angel Hair follows the Dubai chocolate trend started by Fix Dessert Chocolatier's "Can't Get Knafeh of It," which combined pistachio cream, tahini, and shredded phyllo and went viral in 2023 after a video amassed over 135 million views. The Dubai bar's popularity created pistachio demand spikes, supply pressure, limited retail sales, and a wave of pistachio-flavored products across major chains.
There's a new viral chocolate bar on the block. Angel Hair chocolate, created by Belgian brand Tucho, launched in December 2024 and ticks all the boxes for going viral online. Its white chocolate shell is dyed a pastel pink and delivers the all-important snap when broken apart, revealing pistachio cream and pişmaniye, a Turkish candy floss also known as "angel hair." Depending on who you ask, it's either a fun novelty or a sensory nightmare.
Angel Hair is riding the coattails of Fix Dessert Chocolatier's "Can't Get Knafeh of It," better known simply as the Dubai chocolate bar. That confection-also filled with pistachio cream, along with tahini and shredded phyllo dough-launched in 2021 but didn't truly go viral until 2023, when food reviewer Maria Vehera posted a video unwrapping and tasting it, racking up more than 135 million views and sparking the Dubai chocolate craze.
Pistachio mania quickly spread. Stores limited sales due to pressure on the global pistachio supply chain compounded by major manufacturers jumping on the hype and introducing their own pistachio-based treats. To date, we've seen Dubai-chocolate-inspired cookies at Crumbl, shakes at Shake Shack, chocolate bars at Trader Joe's, donuts at Krispy Kreme, and lattes at Dunkin'-and the pistachio hype is still going strong.
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