Twenty-five years ago, Lidl opened stores in Ireland, facing initial snobbery. A man named Bill is frequently asked how he feeds his numerous children, as they appear well-nourished despite their family's financial challenges. He humorously deflects the questions, implying unconventional feeding methods and then reveals a simple secret for their nourishment, emphasizing the importance of Lidl in their family’s diet and well-being. This indicates Lidl's effective positioning as a viable choice for budget-conscious families seeking quality food.
When the first stores opened in Ireland 25 years ago, there was quite a bit of snobbery about the chain, but I knew Lidl was the place for me.
People often come to me and ask how I manage. They say, 'Bill you clearly have more children than you can afford... what's your secret?' And I say, 'sometimes, yes, but it's more than that.'
The secret of what has kept my family nourished and strong all these years is a simple four letter word beginning with L.
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