"Set to debut next year, the bi-level space will work as a sort of edible extension of the brand. Downstairs, there will be a bakery, deli and coffee bar designed for travelers on the go who are hoping for something more substantial than a stale muffin. Upstairs, there will be a full restaurant and bar serving the magazine's trademark, globally inspired dishes and cocktails."
"Since Robinson took over the role two years ago, she's worked to future-proof the legacy pub with moves that go beyond print. Forthcoming is an AI-powered kitchen assistant trained on the magazine's gigantic recipe archive and, coming soon, the inaugural Gear of the Year awards, which will package the brand's decades of product testing and expertise into a shoppable stamp of approval."
Bon Appétit will open a bi-level food destination at JFK Terminal One combining a bakery, deli, coffee bar, gourmet market and a full restaurant with a bar. The downstairs area will cater to travelers seeking higher-quality grab-and-go options, while the upstairs restaurant will serve globally inspired dishes developed in test kitchens and through partnerships with chefs, bakeries and local purveyors. The brand is expanding beyond print with initiatives including an AI-powered kitchen assistant trained on a large recipe archive and a Gear of the Year awards program that turns product testing into shoppable recommendations. Branded video programming will play throughout the space and be available on flights.
Read at Time Out New York
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