Campbell's 'customer service' response to homophobic post is just decade-old satire
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Campbell's 'customer service' response to homophobic post is just decade-old satire
"The image purportedly captured an exchange between a user and what appeared to be a Campbell's customer service account. The comment read, "Your new commercial with the 2 dads makes me sick," and the response stated: "Hi Kim! If you're feeling sick, we suggest enjoying a delicious can of Campbell's Chicken Noodle Soup. Make sure to enjoy it hot, so that it can help warm up your cold, dead heart." The exchange was accompanied by a caption reading, "Campbell's doesn't f*** around.""
"However, the image did not show a real exchange with the company on Facebook. It originated from a satirical project created by comedians Ben Palmer and Nick Price, first published on their website We Hope That Helps on Nov. 15, 2015. The site parodied online customer service interactions, fabricating humorous brand responses to fictional complaints. Over time, the image was detached from its original comedic context and began circulating as if it were an authentic social media exchange."
In October 2025, a screenshot circulated on social media that appeared to show Campbell's replying to a homophobic comment with a sarcastic endorsement of Campbell's Chicken Noodle Soup and a taunt about a "cold, dead heart." The image spread across platforms including Imgur, Tumblr, TikTok, Reddit and Instagram, leading many users to believe it was genuine. The image actually originated from a satirical project by comedians Ben Palmer and Nick Price, published on Nov. 15, 2015 on the website We Hope That Helps. Snopes reported the rumor in 2015 and Campbell's confirmed the account shown was not affiliated with the company.
Read at Snopes
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