"Dig a little further into the data behind our football eating habits, and you'll find that as a nation, we consume more calories on Super Bowl Sunday than we do on Christmas Day or Easter. Food and football are so synonymous in America that we consume more calories on Thanksgiving than on any other national holiday - not just because it's a harvest feast, but also because there are three NFL games that day."
"I say usually because the rising use of GLP-1 drugs is leading some of us in a new direction. Cornell University and the market research firm Numerator recently found that within six months of usage, new GLP-1 users reduce their overall grocery spending by 6%. They're also exchanging ultra-processed snacks and sugary beverages for healthier options. We're talking hamburgers, hot dogs, chips ... you know, some of ultra-processed foods' biggest hits."
Tailgating and football fandom drive measurable increases in calorie and saturated fat consumption, with losing-team fans consuming about 16% more saturated fat the day after big games and winning-team fans consuming about 9% less. Super Bowl Sunday produces higher national calorie intake than Christmas or Easter, and Thanksgiving remains the single highest-calorie holiday partly because of three NFL games. Rising GLP-1 drug use is producing behavioral change: new users cut grocery spending by roughly 6% within six months and shift away from ultra-processed snacks and sugary drinks toward healthier options. Retailers and grocers are reformulating ready meals to include more protein and vegetables, though obesity rates near 40% and salty snack merchandising remain prevalent.
Read at Los Angeles Times
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