"The original and now-classic Dubai chocolate bar was created by Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 had exploded on social media. Rich and indulgent, it features a thick, milk chocolate shell usually encasing a creamy pistachio (and often tahini) filling mixed with crispy, shredded, phyllo-like pastry called kadayif. Global brands and small bakers alike are riffing on the concept with different flavors, translating the concept to croissants, milkshakes,"
"He carries 12 flavors of Dubai chocolate bar, as well as chocolate- and pistachio-covered Dubai dates, Dubai-coated roasted nuts, a layered Dubai chocolate strawberry parfait, and a Dubai Golden Chocolate bar infused with edible 24-karat gold for $79.99 (their regular 6.5-ounce bars sell for $18.99). It's not just the flavors that make Dubai chocolate different, Allall says, but the bar's structure too - "huge, thick, with lots of filling.""
The Dubai chocolate bar originated with Fix Chocolatier in the United Arab Emirates in 2021 and surged on social media by 2023. The bar combines a thick milk-chocolate shell with a creamy pistachio and often tahini filling mixed with crispy shredded phyllo-like kadayif. Producers worldwide are adapting the format into different flavors and formats including croissants and milkshakes, with fillings like peanut butter and jelly, s'mores, and matcha. The Nuts Factory offers numerous Dubai chocolate variations, high-end gold-infused editions, and emphasizes a massive, filling-rich bar structure. Major retailers and restaurants now carry Dubai-inspired products across many categories.
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