Finally, your Laffy Taffy wrapper won't stick to your candy

"There's an oddly specific frustration to opening a Laffy Taffy Mini Bar. Its thin wrapper shreds a little too easily and tends to stick to the candy like tape. Finally, the maker behind the candy says it's found a fix. Ferrara Candy Co., the Illinois-based confectioner behind Laffy Taffy and other popular sweets, including Nerds, Jelly Belly, and Red Hots, admits that for years customers have wanted better wrappers for the fruit-flavored taffy, and in response, the company tested more than 10 film options."

"The challenge in wrapping any taffy, including when you make it at home, is how sticky the candy is from its high sugar and moisture content. The trick usually suggested online is refrigeration. For Laffy Taffy, however, the trick is in the unwrapping technique: Thus the new wrappers include updated language on the back seal that says exactly where to pull to open them."

""The process involved evaluating the existing wrapper, assessing alternative films, running trials, and testing the performance of new wrapper options compared to the existing wrappers," Asbridge says. "At one point the brand tested over 10 different film options between the different variables under consideration in order to find the best solution.""

Consumers experienced tearing and sticking when opening Laffy Taffy Mini Bars because the thin wrappers shredded and adhered to the sticky taffy. Ferrara Candy Co. evaluated packaging performance and tested more than 10 film options to improve unwrapping. The company developed a proprietary material orientation and new materials that create a smooth, one-pull opening. Updated back-seal language indicates exactly where to pull for easier unwrapping. Testing involved assessing the existing wrapper, running trials, and comparing new wrapper options across variables to identify the best solution. The brand also crowd-sourced jokes via a "Laff Line" hotline for new wrappers.

Read at Fast Company