Violette Serrat started her makeup journey unexpectedly, leveraging her background in art and fashion design. Instead of formal training, she experimented by applying non-traditional makeup styles, like glitter, on friends. This creative approach led her to create innovative products based on her artistic knowledge, resulting in distinct looks that broke the conventional mold within the fashion industry. After working with renowned brands like Dior and Estée Lauder, Serrat founded Violette_FR in 2021. The brand has since gained a strong following and appeared in Sephora, highlighting its successful market entry and growth.
My real background is art and fashion design, which is what I studied. By accident, I fell into the makeup world by doing makeup on one of my friends-but not like classic makeup.
I used my learning in how to create my own paintings using pigments and raw materials to create my own product on set, which allowed me to develop looks that were different from what was happening in the fashion sphere at the time.
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