Salt & Straw transformed National Ice Cream Day into a three-day celebration, offering new treats and customer rewards. The event kicked off with the debut of the Strawberry Shortcake Waffle Cone and a special Strawberry Shortcake Sundae. On July 19, app users received double reward points, while on July 20, customers participated in a digital scratch-off for prizes, including a private ice cream-making lesson. The new toppings program was announced after 13 years of careful curation, featuring options that complement their ice cream flavors.
Salt & Straw is celebrating National Ice Cream Day with a sweet lineup of surprises for all Ice Cream Lovers, turning the celebration into a three-day event.
The festivities kicked off with the debut of the Strawberry Shortcake Waffle Cone, complementing the new Strawberry Shortcake Sundae featuring strawberry honey balsamic ice cream.
On National Ice Cream Day, customers ordering in person or online can access a digital scratch-off, revealing prizes including a private ice cream-making lesson with co-founder Tyler Malek.
Salt & Straw has meticulously curated toppings for 13 years, ensuring that they enhance the ice cream experience while keeping the focus on the unique flavors.
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