"Every other Friday, exactly at 3 p.m., a highly coveted product goes on sale and sells out within minutes. The limited release isn't for the drop of a new sneaker or the latest Labubu. It's for butter. Saxelby Cheesemongers sells up to 60 pounds of cult-favorite Animal Farm Creamery butter at an eye-popping $60 per pound during its online-only flash sales. The average cost of butter is about $4.36 per pound. Made in Vermont, Animal Farm's super-creamy cultured butter isn't available almost anywhere else."
"Americans are increasingly willing to splurge on fancier, fattier butter - prized for its richer flavor and velvety-smooth mouthfeel. A bumpy economy and high inflation have pushed grocery prices up roughly 25% in the last five years, but people with money to spend are still shelling out on little luxuries. High-end butter for cooking, baking and slathering straight from the package is the latest indulgence."
"Marc Dobiecki, 64, loves that the Animal Farm butter "sits on your tongue a little bit more." He recently spent $108 for a pound, including shipping, after two previous failed attempts to get some. He prevailed on his third try, racing to place the order while boarding a plane. "I held up traffic," he said. "You've got to really want this butter.""
Every other Friday at 3 p.m., Saxelby Cheesemongers offers online-only flash sales of Animal Farm Creamery butter, selling up to 60 pounds at about $60 per pound and selling out within minutes. Average butter costs roughly $4.36 per pound. Americans are increasingly willing to splurge on fancier, fattier butter prized for richer flavor and velvety mouthfeel despite grocery prices rising about 25% over five years. Super-premium and premium butter sales surged double digits last year, outpacing mainstream butter growth of 1.1%. Mainstream butter market share fell to under 30% from nearly 34% two years ago. Some buyers pay over $100 including shipping to secure rare batches.
Read at Los Angeles Times
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