"After three secretive years of research and development, Oreo and Reese's have debuted a limited-time collaboration mashing up the two iconic treats. I tried both and found a clear winner between the two. The snack kingpins officially launched their new products on August 26: an Oreo cookie with Reese's peanut butter-flavored creme filling and miniature and king-size Reese's cups with an Oreo creme-flavored chocolate shell and cookie crumbs inside."
"Michelle Deignan from Oreo and Dan Mohnshine from The Hershey Company said in a joint statement to Business Insider that the collaboration stemmed from social media. Fans of both brands combined Oreo cookies and Reese's cups on their own and shared their creations on platforms like TikTok. "Mixing, stacking, they were creating their own version of this mashup, in fact, Oreo cookies ranks as the most-requested flavor collaboration with Reese's on social media," their statement read."
After three years of research and development, Oreo and Reese's launched a limited-time collaboration blending both brands' signature elements. The lineup released on August 26 includes Oreo cookies filled with Reese's peanut butter-flavored creme and miniature and king-size Reese's cups encased in an Oreo creme-flavored chocolate shell with cookie crumbs. The partnership originated from social media, where fans mixed Oreo cookies and Reese's cups and shared creations on platforms like TikTok. The collaboration targets Gen Z and aims to let consumers taste and feel both brands, with joint taste tests, facility visits, and gluten-free Oreo cookies used to match expectations. A taste test found the Oreo cookies with Reese's filling were the favorite of the collaboration, though original products remained preferred overall.
Read at Business Insider
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