Hacienda Patrón is a prominent distillery in Jalisco that embodies the culture and tradition of Mexico. Set against a backdrop of volcanic red soil, it focuses on producing premium tequila with a commitment to using 100 percent Weber Blue Agave. Since its founding in 1989, Patrón has reshaped the perception of tequila from a low-quality spirit to a refined beverage to be savored. The distillery utilizes the unique characteristics of its environment, such as mineral-rich soil and high elevation, to enhance the flavor profile of its agave-based spirits while emphasizing sustainability in production.
Hacienda Patrón is both a cathedral to tequila and a living testament to the land, culture, and people of Mexico, surrounded by undulating fields of Weber Blue Agave.
Founded in 1989, Patrón redefined tequila at a time when the category was associated with cheap shots and loud regrets, creating 100 per cent Weber Blue Agave tequila.
The mineral-rich soil, high elevation and cooler climate yield agaves with a natural sweetness and complexity that define the brand's signature style.
Patrón's state-of-the-art composting system and reverse osmosis water purification are a core part of its sustainability ethos.
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