"When two iconic brands, Kraft and Heinz, merged in 2015, the newly minted Kraft Heinz company became the fifth-largest food and beverage company in the world. Recent news of plans to separate this giant into two distinct publicly traded companies might come as a bit of a shock to consumers who have become accustomed to frequent mergers. Though the two companies' names are yet to be determined, there is some insight into the hows and whys behind this monumental decision."
"With a reach across 56 different product categories, it seems as if the idea behind splitting up Kraft Heinz is to keep it simple. On the one hand, the currently-named "Global Taste Elevation Co." will cover shelf-stable foods like Heinz products, Philadelphia Cream Cheese, and Kraft Mac & Cheese, the latter of which still ranks highly among popular instant mac and cheese brands."
Kraft and Heinz merged in 2015 to form Kraft Heinz, then the fifth-largest food and beverage company. Company leadership plans to split the business into two publicly traded companies to maximize performance and profit. One entity, temporarily named Global Taste Elevation Co., will house shelf-stable brands such as Heinz, Philadelphia Cream Cheese, and Kraft Mac & Cheese. The other, temporarily named North American Grocery Co., will include Oscar Mayer, Kraft Singles, and Lunchables. The company spans 56 product categories. The split aims to improve product offerings, resource allocation, and potentially pricing for consumers.
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