Thrifty Ice Cream has been revived by Hilrod Holdings, led by Hilton Schlosberg and Rodney Sacks, following its sale after Rite Aid's bankruptcy. The new owners aim to maintain the brand's essence while introducing new flavors and packaging. They plan to expand distribution to new locations. Thrifty has a rich history dating back to 1929, initially created by the Borun brothers in Los Angeles. The brand was known for its affordability, with ice cream scoops costing as little as 5 cents in 1975. Hilrod Holdings acquired the brand for $19 million.
Hilrod Holdings plans to "revitalize Thrifty without altering the core of what made it unforgettable for over 85 years." They will retain original recipes while introducing new flavors.
Thrifty Ice Cream was founded in 1929 by brothers Robert and Harry Borun in downtown Los Angeles, originally selling ice cream at their drug store, with scoops costing as little as 5 cents.
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