"Malibu & Dole have had a long-standing relationship and have been enjoyed together by our consumers in bars and homes across the country for many years,"
"This innovation takes our consumers favorite serve and makes it even more accessible in a convenient format."
"Both brands are leaders in their category and bringing them together in a highly desirable and convenient format will only enhance the consumer experience year-round,"
Malibu and Dole partnered to create Malibu & Dole RTD Cocktails slated for early 2026. The product line features 12-ounce eight-packs with four flavors: Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit. Large-format 19.2-ounce single cans will be available in Pineapple and Pineapple Mango. Pernod Ricard USA frames the collaboration as converting a popular Malibu-and-pineapple-juice serve into a more accessible, convenient packaged format. Dole highlights that combining two category-leading brands aims to enhance year-round consumer experience. The launch follows broader beverage trends of cross-licensing and nonalcohol brands entering alcohol driven by demand for convenience.
Read at Bevindustry
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